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The FAANG group of mega cap stocks developed hefty returns for investors throughout 2020.

The group, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited vastly from the COVID-19 pandemic as people sheltering in place used the devices of theirs to shop, work as well as entertain online.

During the past 12 months alone, Facebook gained thirty five %, Amazon rose 78 %, Apple was up 86 %, Netflix saw a sixty one % boost, as well as Google’s parent Alphabet is actually up thirty two %. As we enter 2021, investors are actually asking yourself if these tech titans, enhanced for lockdown commerce, will provide similar or perhaps a lot better upside this season.

From this number of five stocks, we’re analyzing Netflix today – a high-performer during the pandemic, it’s now facing a unique competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The company and the stock benefited from the stay-at-home environment, spurring need for its streaming service. The inventory surged about ninety % off the low it hit on March 16, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
But, during the previous three weeks, that rally has run out of steam, as the company’s primary rival Disney (NYSE:DIS) acquired a great deal of ground of the streaming battle.

Within a year of the launch of its, the DIS’s streaming service, Disney+, now has greater than 80 million paid subscribers. That is a significant jump from the 57.5 million it reported in the summer quarter. Which compares with Netflix’s 195 million members as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in its subscriber growth. Netflix in October found that it added 2.2 million members in the third quarter on a net basis, light of its forecast in July of 2.5 million new subscriptions for the period.

But Disney+ isn’t the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is in the midst of a comparable restructuring as it focuses primarily on the latest HBO Max of its streaming wedge. Too, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to its new Peacock streaming service.

Negative Cash Flows
Apart from climbing competition, what makes Netflix more vulnerable among the FAANG group is the company’s small cash position. Because the service spends a lot to create the exclusive shows of its and capture international markets, it burns a lot of cash each quarter.

to be able to improve the money position of its, Netflix raised prices due to its most popular program during the final quarter, the second time the company has been doing so in as many years. The move might possibly prove counterproductive in an atmosphere where individuals are losing jobs and competition is heating up. In the past, Netflix priced hikes have led to a slowdown in subscriber development, especially in the more mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised similar concerns into the note of his, warning that subscriber growth may well slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now obviously broken down as 1) confidence in the streaming exceptionalism of its is fading somewhat even as 2) the stay-at-home trade could be “very 2020″ even with a bit of concern about how U.K. and South African virus mutations could affect Covid 19 vaccine efficacy.”

The 12 month price target of his for Netflix stock is actually $412, aproximatelly 20 % beneath its current level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega caps as well as tech stocks in 2020. But as the competition heats up, the business enterprise has to show it continues to be the top streaming choice, and that it is well positioned to defend its turf.

Investors seem to be taking a break from Netflix inventory as they wait to see if that can happen.

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